For those who took the road less traveled by.

A confluence of creative minds, disruptors and leaders, we are a community to represent the some who dare to dream, to pave their own paths and charter their territories. 

Born from the streets, we embody the resurgence of Indian counter culture. Our streets are defined by various subcultures, and standing at the heart of this amalgam,  we strive to preserve the identities and narratives that define us all. We are in the maze with you all and our aim is to inspire, educate and cultivate a community that can defy boundaries and redefine the horizons of contemporary culture. 

Built for the uncompromising and fearless individuals, we strive to uphold moral and aesthetic integrity, to deliver sustainable and eco-friendly products that help you declare who you are. 

Love. Some Of A Kind. #SOAK